1. The God Metric - What is the one environmental metric you are trying to change?
2. The Actor - Who is the target actor you are trying to influence?
3. First Contact - How will your target actor first see or hear about your project? (18 tools)
4. Cue - How will you cue them to act? (10 tools)
5. Data - What data sets are you working with? (8 tools)
6. Action - What specific action do you want your actor to take? (2 tools)
7. Progress & Goals - How will you display progress towards a goal? (10 tools)
8. Nudges - Which behavior and gamification techniques will you use? (22 tools)
9. Enhancers - How can you enhance the salience of the experience? (10 tools)
10. Rewards - How will your actor be rewarded after they do the action? (16 tools)