Join me each month to unlock the science, psychology, and design of influencing thousands of people to change for the planet. 
Gamify the Planet is an exclusive training and mentoring masterclass I offer my Patreon supporters. Here's what you get when you join:
Live interactive Zoom workshops on climate action design, gamification, and environmental psychology on the first Tuesday of every month.
Access to all workshop recordings and downloads as a full masterclass in climate action design.
Members-only Gamify the Planet Discord group.
Part of our Living Lab to implement and test the techniques in your community.
Direct message Katie for advice and feedback anytime on your projects.
Invite to join live podcast interviews with Katie and as questions of expert guests.
Limited-edition welcome gift for new members.
Month by month subscription via Patreoncancel anytime.
Let's master climate action design.
In this monthly live training, you'll learn the evidence-based ways to increase the adoption, traction, and engagement of your climate program.
Neuroscience
Motivational Psychology
Academic Research
Learn the brain systems and biochemistry that drives motivation, goal-seeking, and action. 
Practice implementing over 50 psychological techniques that grab attention and drive a behavioral response.
Investigate outcomes from peer-reviewed published research in the journal of Environmental Psychology on what drives behavior and action.
DECEMBER MASTERCLASS
Storytelling and the Hierarchy of Environmental Transcendence
How to use The Hero's Journey to tap into vision, mastery, and transcendence to tell your climate story.
Have you ever fantasized about giving a mind-blowing TED talk? Few things have changed my life like learning how to wield the power of The Hero's Journey. 

It's a story-telling formula that has been distilled through myth and folklore, now regularly used by big Hollywood films, documentaries, pitch decks, and TED talks.

In December's Gamify the Planet Masterclass, we're learning how to tell your climate story in a way that captures attention, deeply resonates, and moves people deep in their soul.

Conversations about the planet are usually dominated by scary futures, government policy, and money. But the human journey and our connection to the planet are far richer than these simple categories allow.

The pursuit of mastery, creativity, and vision is fundamental to human flourishing. These practices are the driving engine behind all human innovation, yet are rarely portrayed as a beacon for the world's climate advocates and environmental experts to enrich their impact.

People often ask "Do my individual actions make a difference?" and question the chicken-and-egg relationship between individual actions and large systems. Do the collective behaviors made by many people create the systems we live in? Or do the systems dictate each of our individual behaviors?

The Hierarchy of Environmental Self-Actualization illuminates the personal life-long journey each of us takes as an environmentalist. It's a combination 0f environmental behavioral science, Abraham Maslow's study on transcendence, and eastern spiritual teachings. It brings together social network theory, leadership, and self-determination theory to provide a framework to help guide us toward our highest purpose and greatest mastery for the good of the planet and the good of all.

Tuesday December 6th
9am - 10:30am PST, 12pm - 1:30pm EST, 4pm - 5:30pm BST

US, UK, EU πŸ‡ΊπŸ‡Έ 🍺 🏰 time zone

Wednesday December 5th
10am - 11:30am AEST

AU, NZ 🐨 πŸ₯ time zone

*Recordings and downloads will be available on the member's page.
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Storytelling for Climate Action
Masterclass Starts in 
  • 3
    DAYS
  • 10
    HOURS
  • 31
    MINUTES
  • 53
    SECONDS
Get the Gift of the Month ($39) FREE when you sign up.
New member's receive a physical welcome gift to support your climate action design journey. Choose one of the four gifts and sign up to receive it in the mail.
Behavior Mapping Poster
Behavior Mapping Card Kit
Climate House Badge
Environmental Transcendence Postcard Set 
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Get Instant Access to Video Classes and Downloads
Unlock the member's page to the growing library of evidence-based videos, downloads, and resources to help you master climate action design.
 Behavior Mapping for Climate Action 
The God Metric, Target Actors,
First Contact, Cue, Data, Progress & Goals.
Nudges & Gamification,
Enhancers, Rewards.
 Gamify the Neighborhood 
 Downloads 
 Eco Home Survey 
 Conversation Cards 
 Home Badges 
Access to the world's largest collection of environmental behavior design research, case studies, and examples.
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COMING UP 2023
Climate Action Design Workshops & Classes
Each month, we'll be diving in to a new topic.
Using the Hierarchy of Environmental Transcendence for Storytelling
Gamifying a 21 Day Zero Waste Challenge
Maker Workshop: An LED Light That  Changes Color To Signal Real-Time Electricity Emissions
How to Launch: The Architecture of a Landing Page, Funnels, and Building a Movement
Designing an Ecotopia Community
SNOW Poetry Book Launch
Conversation Design Tools: Making an Origami Planet
Conversation Design Tools: Making an Origami Planet
Making a Cooling Scarf & the Thermodynamics of Direct Body Cooling
Community Scale Feedback Loops
Levels and Action Design
Making an Eco Memory Game for Kids with The Game Crafter
Making Your Ecotopia as a AR Filter / Game for Instagram 
Your subscription supports the world's only podcast exploring environmental psychology research
The evidence: why you should take environmental psychology seriously
Public disclosure of data: The EPA's mandatory disclosure of toxic chemicals caused a 45% reduction in chemical use over five years. 
Commitment: Asking people to write down a pledge and posting it publicly increases a person's retention to that commitment by 74%.
Real-time data: Real-time displays showing kWh got households to cut energy consumption by 8%.
Moving house: People are 27% more likely to adhere to pro-environmental behavior after they have moved house.
Social imitation: Images and examples of humans engaging in water-efficient showering got a 47% increase in the water-saving behavior.
Guild vs pride: Showing people their environmental performance is below average (guilt) gets a better response than showing people they perform above average (pride).
Social comparison: Comparing energy use in buildings to other similar buildings can get a 30% reduction in kWh use.
Money vs CO2: Showing environmental impact in terms of CO2 from electricity gets a 16% better response than showing power use in kWh amongst Democrat voters.
Character animals: Cartoon animals that show a happy or sad expression depending on energy performance get a 47% better response than a color or number gauge.
Ambient color: A light that communicates energy consumption using colored LEDs gets people to save 24% more electricity than showing energy use in numerical kWh.
COMING SOON
New Products
Apps, gifts, and games for climate action that your membership is supporting to launch
Members get special Patreon-only discounts, freebies, and special offers for Gamify the Planet members.
Behavior Mapping Kit
A 24" x 18" poster and set of 96 cards that explain behavior, gamification, and social marketing techniques you can put together for your idea like ingredients in a recipe.
Climate Action Yard Signs
Set of yard signs for solar, EV, and gas-free that act like public signals and rewards to encourage neighbors to imitate the home climate upgrades.
Hierarchy of Environmental
Self-Actualization Postcard Set
Eco-Upgrade Conversation Card Kit
The Ideas Game
Energy Lollipop Home Light
"Earth Doctors"
Eco Memory Game for Kids
Zero Waste Cloth Gift Wrappers + Chain Letter Game
Escapade Cooling Scarf
Planet Origami
SNOW Poetry Book
How to Save the World Book
2nd Edition
IMAGINE A New Earth
Album of Guided Meditations
IMAGINE Art Print
A "Living Lab" for Climate Action Design
It's easy to talk about the change we need. It's harder to get out on the street and implement it.

I've spent years exploring the theories of what gets people to change in my How to Save the World book and podcast. Now, I want to see the concepts researched in the academic literature get implemented in the real world.

This month's Gamify the Neighborhood workshop will kick off a "Living Lab" in climate action design for our masterclass group.

We'll learn the theory. We'll design ideas. And for those who are ready, we'll get out into the real world and test our ideas on real humans and return back to share our results.

The Living Lab for Climate Action Design will be a bit like a community-based citizen science project to gamify climate action. It won't be as formal as an academic study, but we'll try to follow a similar approach of testing a hypothesis and collecting results.

We'll combine the hypothesis-and-evidence approach with modern design-thinking and lean startup style (lots of questions, testing, and iterations) to discover what works on real problems in the real world.
Topics I'll teach you how to implement in your climate work
God Metrics & Progress Bars
Tracking progress is all that matters - yet it's almost always forgotten. In this workshop I will help you identify your "God metric" and sketch out how you will track the progress of your members. You can do this with progress bars, dots, badges.
Structuring Your Levels
Often change-makers tend to want to clump a massive change on people all at once - it's too much! In this workshop, I'll help you tease your process of change into discrete levels that allow people to take baby steps and graduate up to advanced levels.
Star Charts and Time-Based Challenges
Star charts are a powerful yet often overlooked means to get people to commit to a new behavior. They can be used for personal actions, UI/UX design, or for larger system-wide goals. In this workshop I'll show you some variations on how to apply them to your mission.
Augmented Reality for Social Impact
There are multiple ways that Augmented reality can be used to support environmental and social change from reimagining biophilic cities to simple Instagram sharing filters. In this workshop, I'll take you through the various technologies, softwares available and how you can apply them to various kinds of impact campaigns.
Pledges and Commitment Devices
Few things are as strong as a promise! We can use the deep need we have to "keep our word" as a simple action design tool. It's a pledge - asking someone to write down a commitment. In this workshop, I'll share examples, research, and ways you can implement it in your project.
Public Disclosure, A-B-C Rankings, Star Ratings, and Color
The basic behavior - gamification design is this - work out a number to publicly disclose, give an A,B,C rank, a star, a color, and maybe a smily face - and it works. In this workshop, I'll share examples of where this has been done and help you apply it to your mission.
Rewards: Badges, Awards, Smileys, Confetti, and Compliments
The brain loves to be rewarded! It loves to complete a goal, experience novelty, and get a cookie. Gamification designs rewards (like badges) for this enjoyment. In this workshop, I'll show you examples and go deeper into the reward system of the brain, and help you design reward system into your project.
How to Build a Social Media Following for Your Cause
People do things because they imitate the people around them. In this workshop I'll share the research on how people adopt change via the social pressures of those around them and how you can design for imitation and identity.
The 14 Secrets of Environmental Leadership
If you influence humans to make environmental change, then you are an environmental leader! In this workshop, I'll teach you 14 techniques of environmental leadership that will get you to influence groups to build into active social movements.
Conversation Design
If you influence humans to make environmental change, then you are an environmental leader! In this workshop, I'll teach you 14 techniques of environmental leadership that will get you to influence groups to build into active social movements.
Nested Goals: Self, Neighborhood, City, and State
You need to give people a goal. It's simple, but easily overlooked. A good UI design will give the player a quantitative goal when they sign up and will track they player's progress towards this goal. In this workshop, I will help you design a goal for your player as well as a nested goal for the player's neighborhood, city, and state.
Charismatic Characters for Action
Humans react to the expressions of charismatic creatures more than they do to other types of data. In this workshop, I'll show you examples how how character animals can be used to communicate environmental data and how to use facial expressions to elicit a behavioral response.
Create Your "I Have a Dream" Speech to Sell Your Vision
You need to use the power of a future vision to sell your idea. Why should your members, co-workers, funders, and followers join you? It's about pitching the destination (not just explaining the problem). In this workshop, I'll share with you how to illustrate the vision of the future you want people to join you in creating.
The Art of Onboarding and "Foot in the Door" Technique
How are you introducing new people to your cause, app, or program? The introductory steps are important. It's called "onboarding." In this workshop, I'll teach you how to design an onboarding experience that captivates your user and gets them to commit to their first "foot in the door" action.
Comparison and Leaderboards
One of the most powerful ways to motivate people into action is to compare them against each other on a single quantitative measure. You can compare schools, dorms, businesses, neighborhoods, corporates, and governments. In this workshop, I'll take you through examples and research of social comparison and help you design it in to your project.
Social Norms, Imitation, and Identity
People do things because they imitate the people around them. In this workshop I'll share the research on how people adopt change via the social pressures of those around them and how you can design for your desired behavior to imitated.
Map Technology For Action Design
Maps can so amazing things. Satellite data, lidar, drones, sensors, and citizen science can give you data that can be mapped for your cause. In this workshop, we'll dive into inspiring project examples of map technology and what's capable using free tools like Mapbox, Google Maps, and QGIS.
How to Turn a Group That "Talks" Into a Movement That Takes Action
The world changes through the power of groups. Humans are naturally group animals and when we use the right "group design" you can make your group into an influential force. In this workshop, I'll teach you the eight things you need to do to run your group to not just "talk" but make real change happen.
How to Design a Landing Page That Works
If there's one skill you need to build a movement, it's creating a landing page that will sell your idea. A landing page will invite people to sign up, purchase, or take action. In this workshop, I'll teach you the art, system, and tech you need to making great landing pages. This skill is the cornerstone of any successful business or campaign.
De-Clustering Behaviors and "Niching Down" for Impact
If there's one skill you need to build a movement, it's creating a landing page that will sell your idea. A landing page will invite people to sign up, purchase, or take action. In this workshop, I'll teach you the art, system, and tech you need to making great landing pages. This skill is the cornerstone of any successful business or campaign.
Who is Gamify the Planet for?
This training is for climate professionals (and badass sustainability innovators and creatives) seeking to increase the adoption of their planet-changing programs, startups, and products.

Decarbonization & Electrification Program Managers: Learn this social-network-driven approach to rapidly increasing your community's adoption of heat pumps, electric vehicles, and induction stoves for existing residents.

Sustainability Managers in Local Government: Learn new approaches and theories to increase the traction, adoption, and engagement of your city's climate programs.

Manufacturers and Installers of Heat Pumps, Solar, and EV Chargers: Learn how to activate and support local community influencers to do the outreach to switch more homes over to electric clean energy faster.

Community Climate Organizers: Use this low-tech, simple, and fun approach to engage your neighborhood, school, or workplace in getting the emissions out of homes.

Building & Energy Consultants: Architects, engineers, and consultants - this approach will help you reach out to your community to aid the sales process to get more customers.

Startup Entrepreneurs in Climate, Clean-tech, and Sustainability: Learn how to build a network of climate-motivated customers using this community-driven social marketing approach.

UI/UX and Graphic Designers: Learn the theories of environmental psychology you need to design apps, websites, and campaigns that work to get your audience to change behavior.
I'll help transform your environmental work into a laser focused, creatively inspired, evidence-based product people love
Hello! I'm Katie Patrick.

I'm an Australian-American environmental engineer and designer, based in Silicon Valley, California.

I share climate action strategies, ideas, and designs with you using a deeply evidence-based, measurement-driven approach. I applying findings from The Journal of Environmental Psychology (which I also explore in my podcast and book, How to Save the World).
I've taught environmental behavior design around the world to major organizations like UNEP, Google, NASA, the European Commissions, US Department of State, and Stanford University, and I've designed many clean-tech software apps and dashboards. I started my career as a green building engineer doing LEED / Green Star ratings for commercial buildings.

It's my passion to take serious social science research and environmental data and design it into ideas that are bright, positive, and fun - like a game.
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