It's easy to talk about the change we need. It's harder to get out on the street and implement it.
I've spent years exploring the theories of what gets people to change in my How to Save the World book
. Now, I want to see the concepts researched in the academic literature get implemented in the real world.
This month's Gamify the Neighborhood
workshop will kick off a "Living Lab" in climate action design for our masterclass group.
We'll learn the theory. We'll design ideas. And for those who are ready, we'll get out into the real world and test our ideas on real humans and return back to share our results.
The Living Lab for Climate Action Design
will be a bit like a community-based citizen science project to gamify climate action. It won't be as formal as an academic study, but we'll try to follow a similar approach of testing a hypothesis and collecting results.
We'll combine the hypothesis-and-evidence approach with modern design-thinking and lean startup style (lots of questions, testing, and iterations) to discover what works on real problems in the real world.