Join me each month to unlock the science, psychology, and design of influencing thousands of people to change for the planet. 
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Gamify the Planet is an exclusive training and mentoring masterclass I offer my Patreon supporters. Here's what you get when you join:
Live interactive Zoom workshops on climate action design, gamification, and environmental psychology on the first Tuesday of every month.
Access to all workshop recordings and downloads as a full masterclass in climate action design.
Members-only Gamify the Planet Discord group.
Part of our Living Lab to implement and test the techniques in your community.
Direct message Katie for advice and feedback anytime on your projects.
Invite to join live podcast interviews with Katie and as questions of expert guests.
Limited-edition welcome gift for new members.
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Let's master climate action design.
In this monthly live training, you'll learn the evidence-based ways to increase the adoption, traction, and engagement of your climate program.
Motivational Psychology
Academic Research
Learn the brain systems and biochemistry that drives motivation, goal-seeking, and action. 
Practice implementing over 50 psychological techniques that grab attention and drive a behavioral response.
Investigate outcomes from peer-reviewed published research in the journal of Environmental Psychology on what drives behavior and action.
Get Instant Access to Courses, Workshop, and Downloads
Unlock the member's page to access my most popular trainings, tools, and courses.
 #1 Behavior Mapping Bootcamp 
The God Metric, Target Actors,
First Contact, Cue, Data, Progress & Goals.
Nudges & Gamification,
Enhancers, Rewards.
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 #2 Gamifying Neighborhood Decarbonization 
 Eco Home Survey 
 Conversation Cards 
 Home Badges 
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 #3 Storytelling Secrets for Environmental Transformation 
How to use The Hero's Journey to tap into vision, mastery, and transcendence to tell your climate story.
Have you ever fantasized about giving a mind-blowing TED talk? Few things have changed my life like learning how to wield the power of The Hero's Journey. 

It's a story-telling formula that has been distilled through myth and folklore, now regularly used by big Hollywood films, documentaries, pitch decks, and TED talks.

Conversations about the planet are usually dominated by scary futures, government policy, and money. But the human journey and our connection to the planet are far richer than these simple categories allow.

In this workshop, I'll teach you how to tell your climate story in a way that captures attention, deeply resonates, and moves people deep in their soul.
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 #4 No More Green "Listicles"
The Essential UI Design Sequence for Eco-Actions
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New member's receive a physical welcome gift to support your climate action design journey. Would you like the behavior mapping poster or the card kit?
Behavior Mapping Poster
Behavior Mapping Card Kit
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Climate Action Design Workshops & Classes
Each month, we'll be diving in to a new topic.
Maker Workshop: An LED Light That  Changes Color To Signal Real-Time Electricity Emissions
How to Launch: The Architecture of a Landing Page, Funnels, and Building a Movement
Designing an Ecotopia Community
SNOW Poetry Book Launch
Conversation Design Tools: Making an Origami Planet
Conversation Design Tools: Making an Origami Planet
Making a Cooling Scarf & the Thermodynamics of Direct Body Cooling
Community Scale Feedback Loops
Levels and Action Design
Making an Eco Memory Game for Kids with The Game Crafter
Making Your Ecotopia as a AR Filter / Game for Instagram 
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Your subscription supports the world's only podcast exploring environmental psychology research
The evidence: why you should take environmental psychology seriously
Public disclosure of data: The EPA's mandatory disclosure of toxic chemicals caused a 45% reduction in chemical use over five years. 
Commitment: Asking people to write down a pledge and posting it publicly increases a person's retention to that commitment by 74%.
Real-time data: Real-time displays showing kWh got households to cut energy consumption by 8%.
Moving house: People are 27% more likely to adhere to pro-environmental behavior after they have moved house.
Social imitation: Images and examples of humans engaging in water-efficient showering got a 47% increase in the water-saving behavior.
Guild vs pride: Showing people their environmental performance is below average (guilt) gets a better response than showing people they perform above average (pride).
Social comparison: Comparing energy use in buildings to other similar buildings can get a 30% reduction in kWh use.
Money vs CO2: Showing environmental impact in terms of CO2 from electricity gets a 16% better response than showing power use in kWh amongst Democrat voters.
Character animals: Cartoon animals that show a happy or sad expression depending on energy performance get a 47% better response than a color or number gauge.
Ambient color: A light that communicates energy consumption using colored LEDs gets people to save 24% more electricity than showing energy use in numerical kWh.
These are the tools I'll teach you to scale your engagement, action, and impact
God Metrics & Progress Bars

Tracking progress is all that matters - yet it's almost always forgotten. In this workshop I will help you identify your "God metric" and sketch out how you will track the progress of your members. You can do this with progress bars, dots, badges.
Structuring Your Levels

Often change-makers tend to want to clump a massive change on people all at once - it's too much! In this workshop, I'll help you tease your process of change into discrete levels that allow people to take baby steps and graduate up to advanced levels.
Star Charts and Time-Based Challenges
Star charts are a powerful yet often overlooked means to get people to commit to a new behavior. They can be used for personal actions, UI/UX design, or for larger system-wide goals. In this workshop I'll show you some variations on how to apply them to your mission.
Augmented Reality for Social Impact

There are multiple ways that Augmented reality can be used to support environmental and social change from reimagining biophilic cities to simple Instagram sharing filters. In this workshop, I'll take you through the various technologies, softwares available and how you can apply them to various kinds of impact campaigns.
Pledges and Commitment Devices
Few things are as strong as a promise! We can use the deep need we have to "keep our word" as a simple action design tool. It's a pledge - asking someone to write down a commitment. In this workshop, I'll share examples, research, and ways you can implement it in your project.
Public Disclosure, A-B-C Rankings, Star Ratings, and Color
The basic behavior - gamification design is this - work out a number to publicly disclose, give an A,B,C rank, a star, a color, and maybe a smily face - and it works. In this workshop, I'll share examples of where this has been done and help you apply it to your mission.
Rewards: Badges, Awards, Smileys, Confetti, and Compliments
The brain loves to be rewarded! It loves to complete a goal, experience novelty, and get a cookie. Gamification designs rewards (like badges) for this enjoyment. In this workshop, I'll show you examples and go deeper into the reward system of the brain, and help you design reward system into your project.
How to Build a Social Media Following for Your Cause
People do things because they imitate the people around them. In this workshop I'll share the research on how people adopt change via the social pressures of those around them and how you can design for imitation and identity.
The 14 Secrets of Environmental Leadership
If you influence humans to make environmental change, then you are an environmental leader! In this workshop, I'll teach you 14 techniques of environmental leadership that will get you to influence groups to build into active social movements.
Conversation Design
If you influence humans to make environmental change, then you are an environmental leader! In this workshop, I'll teach you 14 techniques of environmental leadership that will get you to influence groups to build into active social movements.
Nested Goals: Self, Neighborhood, City, and State
You need to give people a goal. It's simple, but easily overlooked. A good UI design will give the player a quantitative goal when they sign up and will track they player's progress towards this goal. In this workshop, I will help you design a goal for your player as well as a nested goal for the player's neighborhood, city, and state.
Charismatic Characters for Action
Humans react to the expressions of charismatic creatures more than they do to other types of data. In this workshop, I'll show you examples how how character animals can be used to communicate environmental data and how to use facial expressions to elicit a behavioral response.
Create Your "I Have a Dream" Speech to Sell Your Vision
You need to use the power of a future vision to sell your idea. Why should your members, co-workers, funders, and followers join you? It's about pitching the destination (not just explaining the problem). In this workshop, I'll share with you how to illustrate the vision of the future you want people to join you in creating.
The Art of Onboarding and "Foot in the Door" Technique
How are you introducing new people to your cause, app, or program? The introductory steps are important. It's called "onboarding." In this workshop, I'll teach you how to design an onboarding experience that captivates your user and gets them to commit to their first "foot in the door" action.
Comparison and Leaderboards
One of the most powerful ways to motivate people into action is to compare them against each other on a single quantitative measure. You can compare schools, dorms, businesses, neighborhoods, corporates, and governments. In this workshop, I'll take you through examples and research of social comparison and help you design it in to your project.
Social Norms, Imitation, and Identity
People do things because they imitate the people around them. In this workshop I'll share the research on how people adopt change via the social pressures of those around them and how you can design for your desired behavior to imitated.
Map Technology For Action Design
Maps can so amazing things. Satellite data, lidar, drones, sensors, and citizen science can give you data that can be mapped for your cause. In this workshop, we'll dive into inspiring project examples of map technology and what's capable using free tools like Mapbox, Google Maps, and QGIS.
Who is Gamify the Planet for?
I help climate professionals and badass sustainability innovators increase the adoption of their planet-changing programs, startups, and products.

Utility Program Managers: Learn this social-network-driven approach to rapidly increasing your community's adoption of heat pumps, electric vehicles, and induction stoves for existing residents.

Sustainability Managers: Learn new approaches and theories to increase the traction, adoption, and engagement of your city's climate programs.

Community Organizers: Use this low-tech, simple, and fun approach to engage your neighborhood, school, or workplace in getting the emissions out of homes.

Startup Entrepreneurs: Learn how to build a network of climate-motivated customers using this community-driven social marketing approach.

Designers: Learn the theories of environmental psychology you need to design apps, websites, and campaigns that work to get your audience to change behavior.
I'll help transform your environmental work into a laser focused, creatively inspired, evidence-based product people love
Hello! I'm Katie Patrick.

I'm an Australian-American environmental engineer and designer, based in Silicon Valley, California.

I share climate action strategies, ideas, and designs with you using a deeply evidence-based, measurement-driven approach. I applying findings from The Journal of Environmental Psychology (which I also explore in my podcast and book, How to Save the World).
I've taught environmental behavior design around the world to major organizations like UNEP, Google, NASA, the European Commissions, US Department of State, and Stanford University, and I've designed many clean-tech software apps and dashboards. I started my career as a green building engineer doing LEED / Green Star ratings for commercial buildings.

It's my passion to take serious social science research and environmental data and design it into ideas that are bright, positive, and fun - like a game.
Sign up on Patreon for $25 / month
Fast and easy, month by month, cancel anytime.