""I am loving your "How to Save the World" lecture . . . I am only half way through it and cannot wait to rewatch it again soon. So many gems! Thanks for putting this out into the world."
- Erin Rhodes,
Writer & Speaker on the Zero Waste Lifestyle
Gamify the Planet
Workshop Schedule 2023
Workshop Schedule 2023
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MASTERCLASS 11
The 14 secrets of environmental leadership
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Conversation design
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Nested goals: self, neighborhood, city, and state
You need to give people a goal. It's simple, but easily overlooked. A good UI design will give the player a quantitative goal when they sign up and will track they player's progress towards this goal. In this workshop, I will help you design a goal for your player as well as a nested goal for the player's neighborhood, city, and state.
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Charismatic characters for action
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WHAT PEOPLE ARE SAYING
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Create your "I have a dream" speech to sell your vision
You need to use the power of a future vision to sell your idea. Why should your members, co-workers, funders, and followers join you? It's about pitching the destination (not just explaining the problem). In this workshop, I'll share with you how to illustrate the vision of the future you want people to join you in creating.
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The art of onboarding and "foot in the door" technique
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WHAT PEOPLE ARE SAYING
"Very insightful and thought-provoking. Great presentation style. I especially appreciated the idea that sustainable change requires us to establish a metric for progress toward that change."
- Jim Cybulski, PhD, Stanford University, Co-Founder and Engineer at Foldscope Instruments
- Jim Cybulski, PhD, Stanford University, Co-Founder and Engineer at Foldscope Instruments
"I am a complete novice at game design, yet I have found the course to be well designed, beautifully narrated and explained, crystal clear. Katie presents her material brilliantly and passionately. This course and the games it will enable are a great opportunity to explore real innovation at the edge of how people are learning and changing behavior. This is a rare resource and I recommend you get engaged and get it done!"
-- Tim Bennett, Agricultural Scientist, Environmental finance entrepreneur, consultant to UN Centre for Alleviation of Poverty by Sustainable Agriculture
-- Tim Bennett, Agricultural Scientist, Environmental finance entrepreneur, consultant to UN Centre for Alleviation of Poverty by Sustainable Agriculture
"My background is in software engineering, and although I've applied one or two of these gamification techniques in the past, I've never seen them all tied together in such a logical/repeatable design. The lessons are captivating, and move at a fast but comfortable pace."
-- Eugene Otto, Software Engineer, Game programmer and founder of multiple technology start ups.
-- Eugene Otto, Software Engineer, Game programmer and founder of multiple technology start ups.
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Comparison and leaderboards
One of the most powerful ways to motivate people into action is to compare them against each other on a single quantitative measure. You can compare schools, dorms, businesses, neighborhoods, corporates, and governments. In this workshop, I'll take you through examples and research of social comparison and help you design it in to your project.
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Social norms, imitation, and identity
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How to use map technology for action design
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How to turn a group that "talks" into a movement that takes action
The world changes through the power of groups. Humans are naturally group animals and when we use the right "group design" you can make your group into an influential force. In this workshop, I'll teach you the eight things you need to do to run your group to not just "talk" but make real change happen.
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How to design a landing page that works
If there's one skill you need to build a movement, it's creating a landing page that will sell your idea. A landing page will invite people to sign up, purchase, or take action. In this workshop, I'll teach you the art, system, and tech you need to making great landing pages. This skill is the cornerstone of any successful business or campaign.
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Declustering behaviors and "niching down" for impact
Social impact entrepreneurs often want to ask people to make many changes all at once. Don't fall for this trap! You'll discover your true power to influence others by niching down. In this workshop, I'll help you de-cluster your mission into it's most singular and powerful action. Then we design up the program up from there. Simplicity is harder than it looks.
