​​​​​Turn your dreams for a better world into real and measurable change

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Hello! I'm Katie. I'm an environmental engineer and a software designer. 

I help
entrepreneurs, city innovators, sustainability managers, and activists implement powerful data, game design and behavior change techniques that create epic and measurable change.

My approach is designed to sharply tap into your audience's motivational core. I can help you use these principles to unleash your greatest innovations, inspiration and creativity, so you can experience the joy of implemeting a project that really does change the world.

 

You and I probably have a lot in common

You want to wake up every morning tingling with excitement to get to work on an insanely awesome project that is making a difference on a cause you really care about.

You want to be using killer new technology, leaning in to future innovations, and always learning exciting new things from within your projects.

But it's likely that’s not quite what’s going on if you work for most NGOs, government departments, or universities - or in coffee shops while you're interneting about trying to find your calling. It’s actually pretty rare to see this full picture in action.

You are very motivated and you are working hard, but not moving the dial enough on the cause that you care about.  You’re often stuck under some bureaucracy that feels impossible to shift. People tell you demoralizing things like "But no one is really ever going to change", when you see fertile signs of change everywhere. You can see a vision of how much better the world could be.

I used to be like this too. Until the lightning bolt finally hit me.

As an environmental engineer with 20 years experience in environmental change, founding a multi-million dollar environmental media company, and living the Silicon Valley #hackerlife (yes, just like the TV show), I really beleive I've cracked the code of social change.

I show future-leaning entrepreneurs, cities, NGOs and activists like you how to:

> Unleash epic new innovations and ideas by effectively using data science and new  hardware to make change instantly measurable.

> Make the game of change really fun and effective by using gamification techniques that tap into our motivational core and pursuit of happiness.

> Unlock the doors of motivation in your audience's psyche by using behavior-change techniques that work.

> Turn your stakeholders into cheerleaders for your cause by using the power of narrative design.

> Make your cause go viral with comunity-based social marketing and by hacking the concept of social diffusion to spread your message.

Since I learned all these techniques, I actually now do live the world changer's dream. I work on the world’s most interesting projects. I get to meet the world’s most interesting people. I get paid to do what I love - and I actually shift the numbers on issues I care about! I can't do it all, but I can teach you, so we can all get to work making saving the world the greatest game we've every played.

 
Check out these things I made
so you can learn how do it too
Online Course

In coming months I'll be launching a video course on Udemy where I take you through my unique 10 step process of powerful social change strategy.
Learn more >>


 
The Workbook

Get the workbook that is full of tutorials, case studies, and a full strategic methodology to utilize data, game design and behavior change to unleash epic innovation for your cause.
Learn more >>


 
Design Sprints

Hire me to design your next 'Save the Earth' game or environmental data project. I'm a full stack designer, computer programmer and an environmental engineer. 
Learn more >>


 
Some cool things I've done
How to Save the World Speaking & Workshops 

Public speaking and holding workshops that people love, usually in California's Bay Area. Join the meetup here for the schedule.

'Detrash Your Life in 90 Days'
Authored this ultimate 40,000 word monster guide to zero waste living in January 2016, and it has received rave reviews! Available for purchase on Amazon.com
'Detrashed': The Online Game
Designed and built an educational and behavior change game that teaches zero waste living. Built in the MEAN stack. Play the first level at detrashed.com
Detrashed Youtube Channel
Produced and hosted a series of much-loved zero waste tutorial videos on the Detrashed channel that now has over 5,000 subscribers. Check out the videos here.
Greenpag.es web application
Founded, designed and co-built the greenpag.es web application. Greenpag.es published geo-location tagged news articles, media releases and events from environmental organisations and universities around the world and had 20,000 active users. Built in LAMP stack.
 
Cosmopolitan
Woman of the Year
Winner of Cosmopolitan Australia Magazine's Woman of the Year Award for Entreprenearship in 2008.
Board of Australia's national eco-label
A member of the board of directors for Australia's national eco label, Good Environmental Choice Australia, from 2008 to 2011.
 
Magazine & newspaper interviews
Been interviewed by many Australian magazines such as Vogue, Madison, Cream, Business Review Weekly, Vive, Antill, as well as newspapers including The Sydney Morning Herald, The Age, The Australian, The Canberra Times, The Daily Telegraph, and The Courier Mail about issues relating to green living during time as CEO and Founder of Green Pages 2006 - 2010.
Meeting Al Gore
Met Al Gore in 2007 at a special event to launch Australia's Finance Energy Exchange (FEX) to begin local carbon trading markets.
 
Brand Ambassador for Lipton Tea
Hired by the Ogilvy Earth advertising agency as a media and brand ambassador for the launch of Lipton Tea's Rainforest Alliance Certification in 2009.
Green Pages Magazines & Directories
Founder and CEO of Green Pages publications from 2006 - 2010. Green Pages was an $4m Australian venture-funded print and web publishing company that produced five publications per year. It was known as the "Wired magazine for sustainability".
National television interviews
Interviewed on the ABC News, Sky News and morning chat show 9am with David and Kim 
Computational fluid dynamics
Modelled internal temperature using computational fluid dynamic software, PHOENICS, for Melbourne's iconic world class green building Council House II  whilst working at engineering company Lincolne Scott. 
Property Council Sustainability Committee Victoria
Vice Chair of the Sustainability Committee of Australia's most powerful lobby groups in property, The Property Council of Australia. Advocated for improved environmental building regulation and reviewed new green policies in the commercial building sector.
Bio

Katie Patrick is an Australian-American environmental engineer, designer and computer programmer.  Her company, Hello World Labs applies data-driven, gamification and behavior-change techniques to solve the world’s biggest environmental problems. She is the creator of the behavior change game and Youtube channel Detrashed, the author of Detrash Your Life in 90 Days - The Art of Zero Waste Living and the creator of Zerowastify an app designed to better measure municipal solid waste.

Katie has been a media spokesperson on environmental issues and has been featured regularly on TV, radio and in print publications including Vogue Australia. She was CEO of the VC-funded green-lifestyle magazine Green Pages Australia and was appointed environmental brand ambassador by the Ogilvy Earth advertising agency for Volkswagen, Lipton Tea and Wolfblass Wines.

She has served on the board of Australia’s national eco label,
Good Environmental Choice Australia, and won the Cosmopolitan Woman of the Year Award for entrepreneurship.  After graduating from the Royal Melbourne Institute of Technology with a B.Eng in Environmental Engineering, she worked as an environmental design engineer for building engineers Lincoln Scott in Sydney on some of the world’s first platinum-LEED-certified commercial buildings.

Katie lives in San Francisco with her young daughter Anastasia.

 

 
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 © 2017 KATIE PATRICK, HELLO WORLD LABS, SAN FRANCISCO USA
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