Hello! I'm Katie. I'm an environmental engineer and a software designer.
I help entrepreneurs, city innovators, sustainability managers, and activists implement powerful data, game design and behavior change techniques that create epic and measurable change.
My approach is designed to sharply tap into your audience's motivational core. I can help you use these principles to unleash your greatest innovations, inspiration and creativity, so you can experience the joy of implementing a project that really does change the world.
You and I probably have a lot in common
You want to wake up every morning tingling with excitement to get to work on an insanely awesome project that is making a difference on a cause you really care about.
You want to be using the latest new technology, leaning in to future innovations, and always learning exciting new things from within your projects.
But it's likely that’s not quite what’s going on if you work for most NGOs, government departments, or universities - or in coffee shops while you're interneting about trying to find your calling. It’s actually pretty rare to see this full picture in action.
You are very motivated and you are working hard, but not moving the dial enough on the cause that you care about. You’re often stuck under some bureaucracy that feels impossible to shift. People tell you demoralizing things like "But no one is really ever going to change", when you see fertile signs of change everywhere. You can see a vision of how much better the world could be.
I used to be like this too. Until the lightning bolt finally hit me.
As an environmental engineer with 20 years experience in environmental change, founding a multi-million dollar environmental media company, and living the Silicon Valley #hackerlife (yes, just like the TV show), I really believe I've cracked a critical part of the code of social change.
I show future-leaning entrepreneurs, cities, NGOs and activists like you how to:
> Unleash epic new innovations and ideas by effectively using data science and new hardware to make change instantly measurable.
> Make the game of change really fun and effective by using gamification techniques that tap into our motivational core and pursuit of happiness.
> Unlock the doors of motivation in your audience's psyche by using behavior-change techniques that work.
> Turn your stakeholders into cheerleaders for your cause by using the power of narrative design.
> Make your cause go viral with comunity-based social marketing and by hacking the concept of social diffusion to spread your message.
Since I learned all these techniques, I actually now do live the world changer's dream. I work on the world’s most interesting projects. I get to meet the world’s most interesting people. I get paid to do what I love - and I actually shift the numbers on issues I care about! I can't do it all, but I can teach you, so we can all get to work making saving the world the greatest game we've every played.
Katie Patrick is an Australian-American environmental engineer, designer and computer programmer. Her company, Hello World Labs applies data-driven, gamification and behavior-change techniques to solve the world’s biggest environmental problems. She is the creator of the behavior change game and Youtube channel Detrashed, the author of Detrash Your Life in 90 Days - The Art of Zero Waste Living and the creator of Zerowastify an app designed to better measure municipal solid waste.
Katie has been a media spokesperson on environmental issues and has been featured regularly on TV, radio and in print publications including Vogue Australia. She was CEO of the VC-funded green-lifestyle magazine Green Pages Australia and was appointed environmental brand ambassador by the Ogilvy Earth advertising agency for Volkswagen, Lipton Tea and Wolfblass Wines.
She has served on the board of Australia’s national eco label, Good Environmental Choice Australia, and won the Cosmopolitan Woman of the Year Award for entrepreneurship. After graduating from the Royal Melbourne Institute of Technology with a B.Eng in Environmental Engineering, she worked as an environmental design engineer for building engineers Lincoln Scott in Sydney on some of the world’s first platinum-LEED-certified commercial buildings.
Katie lives in San Francisco with her young daughter Anastasia.